Documentation
Brand guidelines
A clear rulebook so anyone can use your brand correctly — and it still looks like you.
Consistency, written down
A brand is only as strong as its most careless application. Guidelines protect all the work that went into your identity by making the right choice the easy choice — for you, your team and every freelancer or printer you hand it to.
We document the essentials clearly and beautifully, with real examples of what to do and what to avoid. No 90-page doorstop — just the rules that matter, easy to follow.
What’s included
A reference your whole team can actually use.
Logo usage & clear space
How and where to use each version, with minimum sizes and breathing room.
Colour specifications
HEX, RGB, CMYK and Pantone values with guidance on pairing and balance.
Typography & scale
Type styles, sizes and hierarchy for headings, body and everything between.
Do’s & don’ts
Clear examples of correct use — and the misuses to avoid.
Imagery direction
The photographic and graphic style that keeps content on-brand.
Ready-to-use templates
Optional starter templates so the guidelines are put into practice from day one.
How it works
A calm, considered process — no guesswork, no surprises.
Gather
We collect every part of your identity into one place and identify what needs documenting.
Structure
The essentials are organised into a clear, logical reference.
Design
Guidelines are laid out to be genuinely pleasant to read and easy to follow.
Deliver
A polished PDF (and editable source) your team can share and rely on.
Keep your brand unmistakable
Give everyone who touches your brand a clear, confident way to get it right every time.
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